Market, Competitor & Audience Analysis
Looking before you decide is cheaper than regretting afterwards.
A business built on assumptions fails on assumptions
Before entering a market, setting a price or committing an ad budget there are a few questions to answer. Who buys this, who do they buy it from today, what do they pay and why would they switch. Left unanswered, the budget goes into trial and error.
We go through competitors one by one and record what they claim and what they charge. We look at search volumes and at the questions real customers ask. The output is not a report, it is a few pages that lead to a decision, including what not to do.
Competitor review
Claim, price and weak spot. Every competitor is written up under the same headings.
Demand measurement
How often people search for this in a month, and with which words.
Audience profile
Who, where and with what budget. Personas are derived from data, not invented.
Price range
The range the market carries is shown. The pricing decision stays yours.
Market, Competitor & Audience Analysis
Seeing the field before you decide.
- 001Market size and demand reading
- 002Competitor list and comparison table
- 003Competitor pricing and messaging analysis
- 004Audience profile and search behaviour
- 005Opportunity and gap findings
- 006A list of recommendations
(01)QUESTION
We clarify which decision actually needs data.
(02)SCAN
Competitors, search data and customer reviews are gathered.
(03)ANALYSIS
Findings are compared and the recurring ones separated out.
(04)PRESENTATION
The result is presented in a few pages, with recommendations.
(05)DECISION
We read it together and talk through which road to take.
Let us talk about your business.
The first conversation is free and you are not obliged to buy anything. We work out what needs doing, then continue with a written proposal.