First you decide who you stand beside
A brand is not a logo. A brand is the shelf people remember you on. If you do not choose that shelf, the market chooses for you, and it usually picks the price shelf because it can find nothing else to tell you apart by.
We look at the field. What competitors promise, what customers actually pay for, what you genuinely have. Where those three meet is the position. Then we reduce it to a single sentence and tie all communication back to it.
Competitive map
Who says what, and where the gap is. Saying what everyone says is not a position.
Target audience
You also decide who you will not sell to. That decision makes the rest easier.
Value proposition
One sentence. If it runs long, the decision has not been made yet.
Message framework
The position says the same thing everywhere, from page copy to ad headlines.
Brand Positioning
Where the brand stands, and why it stands there.
- 001Mapping how the brand is seen today
- 002Target audience definition
- 003Competitive comparison
- 004Positioning statement and promise
- 005Brand voice and tone guide
- 006Message map
(01)FIELD
Competitors, the category and customer expectations are studied.
(02)WORKSHOP
We sit down with the team and talk through the claim and its limits.
(03)POSITION
The position is reduced to one sentence and its reasoning written down.
(04)FRAMEWORK
Messages, tone and worked examples are documented.
(05)HANDOVER
The team starts using the document and we stay alongside while it beds in.
Let us talk about your business.
The first conversation is free and you are not obliged to buy anything. We work out what needs doing, then continue with a written proposal.