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Articles meant to be useful. Applicable knowledge, not sales copy.

Decisions to Make Before Building an Online Store

Five things to settle before the store opens. None of them are about design.

What sets the timeline is not design but how fast decisions get made. A realistic stage by stage schedule.

The number is not known up front. It is calculated backwards from the cost of a click.

A good logo is not the one people like. It is the one that survives shrinking, single colour printing and the passing years.

Slowness almost always comes from the same three places, and none of them is the server.

Most businesses need a mobile friendly site, not an app. One question decides which.

Search is no longer ten blue links. Becoming a source for the model writing the answer is the new goal.

Showing up in near me searches is worth more than ads for most local businesses.

A QR menu is not a photo of a printed one. Set up properly, it moves sales too.

Where to start on a limited budget, which channel to open when, and which number actually matters.

The first conversation is free and you are not obliged to buy anything. We work out what needs doing, then continue with a written proposal.