Most venues move to a QR menu by putting a PDF of the printed one behind a link and calling it done. The guest has to pinch and zoom, the file loads slowly and the experience ends up worse than paper.
It should be a page, not a PDF
A QR menu should be a web page designed for a phone screen. Categories stay pinned at the top, prices sit at a readable size and the page opens in under a second. Get those three right and guests browse for longer.
Photos sell
Items with photos get ordered noticeably more often. This does not require a studio, but it does require consistency. The same angle, the same light and the same background make the menu look like it came from one hand.
The real win is being able to update it
- A price change reflects on the menu the same minute
- Sold out items get flagged so nobody waits for nothing
- Seasonal items switch on and off with one tap
- A second language can be added in tourist heavy areas
Keep the code visible on the table
Printed too small it will not scan, and once it gets dirty it will not read. Table cards should be laminated with a single word next to the code saying what it is. A guest who cannot reach the menu waits for a server, and the point of a digital menu disappears.
