GULCRAFT COLLECTIVE
An online store with payment built in for a handmade crochet brand. From brand identity to product photography and ad setup, all handled in one place.
GULCRAFT COLLECTIVE makes handmade crochet pieces. We wanted the selling to happen at their own address, in their own store. A social account is rented ground, a store belongs to the brand itself.
Because every piece is made by hand, the catalogue was built differently from a standard store. The same model comes in different colours and sizes, and some pieces are one of a kind. The variant structure was designed around that.
The site was delivered with payment infrastructure in place. Visitors pay where they choose the product, so an order never turns into a message thread.
- E-commerce build
- Product and variant structure
- Payment infrastructure integration
- Logo and brand identity
- Product photography
- Product and category copy
- Meta and Google ads setup
- SEO and reporting
Let us talk about your business.
The first conversation is free and you are not obliged to buy anything. We work out what needs doing, then continue with a written proposal.