Unwritten rules fall apart within six months
The work is not over when the logo is delivered. Who designs the invoice, which typeface the presentation uses, which colour the social post takes. If those questions have no written answer, everyone decides on their own and the brand comes apart within months.
A corporate identity gathers those decisions in one place. Colour codes, typefaces, grids, photographic language and templates. The aim is not a handsome guide, it is that someone who is not a designer can still do the right thing.
Colour and type
Codes are given separately for print and screen, and the type licence is stated.
Printed material
Cards, letterheads, envelopes, invoices and folders, all print ready.
Templates
Presentation, proposal and social templates so nobody designs from scratch.
Guidelines
What not to do is shown as clearly as what to do. The wrong examples page is the most used one.
Corporate Identity
Looking consistent from business card to signage.
- 001Business card and letterhead
- 002Envelope, folder and stamp layout
- 003Presentation and proposal template
- 004Email signature
- 005Signage and vehicle livery
(01)REVIEW
The existing logo, materials and everyday needs are reviewed.
(02)SYSTEM
Colour, typography and grid decisions are made.
(03)APPLICATION
The decisions are tried on real materials.
(04)TEMPLATES
The files the team will use are prepared in editable form.
(05)GUIDE
The rules are written with examples and handed over.
Let us talk about your business.
The first conversation is free and you are not obliged to buy anything. We work out what needs doing, then continue with a written proposal.