Reporting & Analytics
A report nobody understands is a report nobody received.
If a report does not lead to a decision, it is not working
Most agency reports are crowded. Fifteen pages of charts, dozens of metrics and not one sentence at the end. The owner opens it once, cannot tell what to do next, and never opens it again.
We set up measurement properly, then look at a small number of figures. How many came, how many got in touch, what changed this month and what we will do next month. The report fits on one page and ends with a sentence, not a chart.
Measurement setup
Until analytics and conversion tracking are set up properly, no number is trustworthy.
A few metrics
Measuring everything measures nothing. We pick the figures that drive decisions.
Channel comparison
Search, ads and social sit side by side, and the budget moves accordingly.
Interpretation
Every figure comes with what it means. No report goes out uninterpreted.
Reporting & Analytics
Reporting that explains what the numbers mean.
- 001Analytics and Tag Manager setup
- 002Conversion and event definitions
- 003Channel level performance tracking
- 004Monthly report with commentary
- 005Recommendations and next steps
(01)SETUP
Measurement tools are connected and goals are defined.
(02)SELECTION
Which figures get followed is agreed together.
(03)COLLECTION
Data is gathered for a month and one off events are filtered out.
(04)REPORT
One page is prepared, ending with what happens next.
(05)DECISION
We read it together and set next month's priority.
Let us talk about your business.
The first conversation is free and you are not obliged to buy anything. We work out what needs doing, then continue with a written proposal.